What Are the Virtues?

The virtues are habits that develop the good within you.

Simple enough, but their effects are profound:

They fulfill your potential as a person.

​Why?
​ 
Because they take two of God's greatest gifts to you---your reason and your will---
and use them in a generous, non-self-centered way.
​
​                       The result is a you that soars, stands out and is sought out.

Vertical Divider

Virtues in action
Before he founded Patagonia, Yvon Chouinard manufactured and sold pitons--metal spikes that are hammered into rocks while rock climbing. He was the biggest piton seller in the US, and he supported his family by selling pitons. As rock climbing became more popular, Chouinard became aware that piton use was damaging and disfiguring rock faces. To Chouinard that wasn't right. He promptly stopped selling pitons--he walked away from his main source of income to do what was right. That is the virtue of Courage being used.

Vertical Divider

There are several vital, over-arching virtues. ​

​As detailed in the book
Virtues Work
Soar at Work. Soar at Life.
Here's How.
the seven most important virtues--
the ones that produce admiration and
allow you ​to flourish in life and at work are:

* Compassion, which leads to kindness.

* Justice, which leads to fairness.

* Prudence, which leads to wisdom.

​* Courage, which leads to bravery.

* Self-Control, which leads to maturity.

* Humility, which leads to honesty with yourself.

* Hope, which leads to a positive approach and motivation.